| The objective of this qualitative research was to study motivational factors affecting behavior to drugs of whom enrolled the rehabilitation program for drug addiction= a case study of Amnatcharoen. The target groups were selected by drawing slots, divided into 2 groups from 48 subjects; Group 1 drug addicts who have enrolled the rehabilitation program and return to use drugs again and Group 2 who have enrolled the program but never return to drugs. Each group was separated into 2 subgroups by age; 1-24 years of age and upwards of 25. The data were collected by in-depth interview and focus group discussion from 4 groups, during June – July 2007. The data were analyzed by the statistical program for descriptive statistics. While the qualified data from the in-depth interview and focus group discussion were analyzed rationally by descriptive discussion.
The results of the study revealed that the motivational factors affecting behavior to drugs as follows= 1) The use of drugs to relieve mental and physical stress and long-term use of many types of drugs like amphetamine or marihuana was found to affect behavior to drugs.
2) Family factors was found not to be the motivational factor. 3) Social factors (friends and supporting group) had demonstrated to be the motivational factors. 4) Environmental factors, focused on the community with the presence of drugs agencies and also gambling and entertainment environmemt were found to be the motivational factors. 5) Career factors were the motivational factors.
The study also revealed that bad personal attitude to the drugs use was one of the important factors that lead to reuse of drugs. Most of the volunteers thought that they were not addicted because they thought they could stop if the drugs were nor available. Therefore, informing the rational belief is a must. The belief of keeping away from drugs and stopping using drugs will be the good approach to their family and society and must be informed since they were children and youth.
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