Abstract

Title : SURVEYS OF STUDENTS AND STAFFS IN UBON RATCHATHANI UNIVERSITY TO IMPROVE SERVICE OF THE PHARMACEUTICAL COMMUNITY, UBON RATCHATHANI BRANCH
By : SARANRAT RATTANADAORUANG WARANGKANA YOOYEN
Degree : BACHELOR OF PHARMACY
Advisor : BENJABHORN SETHABOUPPHA SAWAENG WATCHARATHNAKIJ SUTTASINEE SUWANNAKUl JEERISUDA KHUMSIKIEW ORANUCH THANAKETPAISARN
Keywords : PHARMACEUTICAL COMMUNITY, SUPPLEMENT, SAMPLE
   
The objectives of this research were to study the Ubon Ratchathani students and staffs behavior and opinion about using service provided by community pharmacy, Faculty of Pharmacy, Ubon Ratchathani University (UBU-drug store). Factors that influence customer decision to select drug store were also investigated. The 508 samples were randomly selected from students and staffs within Ubon Ratchathani University and questionnaires were used and collected promptly. Descriptive statistic and Chi-square test were used to analyze data. Our finding revealed that most of the samples are pharmacy students without underlying disease. None of them regularly used drugs or health products. The subjects account for merely 93.7% knows the location of drug store, but half of all subjects (52.8%) never went toward UBU drug store. The 49% of subjects knows where the drug store location by public relations and 44.9% selected where to buy drug based on reliability of the store. Majority of subjects (76%) suggested adding more items of health supplementary products. In addition, most of subjects (72.6%) think that promotional activity by discount to members should be done. In conclusion, to improve service, UBU- drug store should do more public relations activities. Providing promotional activities and products items should be increase.
   
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