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Abstract |
| Title |
: THE USE OF GLUTATHIONE AMONG UBON RATCHATHANI UNIVERSITY STUDENTS ACCORDING TO THEORY OF PLANNED BEHAVIOR |
| By |
: THAKSINEE SRIPON AND BENJAMAPORN KESAMA |
| Degree |
: DOCTOR OF PHARMACY |
| Advisor |
: SUWANNA PHATTARABENJAPOL, Ph.D ,
NARONGCHAI CHAKSUPA, Ph.D AND
SUTTASINEE SUWANNAKUL, Ph.D
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| Keywords |
: white skin, Glutathione, Theory of Planned Behavior, Ubon Ratchathani University, University students. |
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| The glutathione consumption for whitening skin gain popularity among university students according to the value of beauty and whiteness of Thai society. Objectives= To investigate knowledge of glutathione and to apply Theory of Planned Behavior (TPB) to predict the use of glutathione product behavioral intention. Methods= A cross-sectional descriptive study was conducted. Data were collected in 4 classes during the first semester of 2015 academic year by a developed questionnaire according to TPB. Descriptive statistics were used to report participants’characteristics and TPB constructs. Correlation and multiple linear regression were used to investigate the association between the use of glutathione product behavioral intention and 1) attitude towards behavior, 2) subjective norms concerning behavior, and 3) perceived behavioral control with the significant level (α) of 0.05. Result= Three hundred and sixty eight Ubon Ratchathani university students were willing to participate in this study. Most are female (82.9%).
About one-third have ever used glutathione product (34.8%). They had average glutathione knowledge score as 5.0 ± 2.3 (mean ± SD) out of 10 points. Most obtained glutathione information via internet and TV (91.3% and 67.2% respectively). The application of TPB showed that the participants had medium attitude toward intention, low subjective norms and medium perceive behavioral control. However, all three constructs were significant factors to predict the use of glutathione product behavioral intention (R2= 0.311). The finding of gender as an additional factor showed that female had higher intention to use glutathione for whitening skin than male (R2= 0.324). Over all attitude was the most significant construct variable to predict behavioral intention in this study. Conclusion= Findings suggested that two main strategies to promote good skin care behavior among university students should develop media literacy skill for consumer and enforce the advertisement laws for stake holders. |
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