Abstract

Title : Title Factor affactingpeple’sdescission to participate in the secondary drug store of pharmaceutical science faculty, Ubonrachathani university
By : Nucharin Silakhum and Onuma kosulawat
Degree : DOCTOR OF PHARMACY
Advisor : Rujjares Netthong and Jeerisuda Khumsikiew
Keywords : Appreciative Inquiry, law of few, tipping point theory
   
Drug stores is located in community and be the health care center of people. Accordingly, Good Image of pharmacist and environment of drug stores affect customers satisfaction and come back to drug stores again.Objectives1.The study was used the Appreciative Inquiry concept to be the main strategy for searching a well-experienced and success key from the customers that came in the 2nd drug store. 2.Improve the ability of the 2nd drug store by the Appreciative Inquiry concept. Methods: The study was a quality research and used the Appreciative Inquiry concept to be the main strategy for searching a well-experienced from the customers that came in the 2nd drug store by interview. It uses a law of few from the tipping point theory for finding a sample that contain connector,maven and salesman. The information was analyed by appreciative Inquiry in discovery ’s process that focus on convergence and diconvergence. Results: The samples have 41 people. Mostly the average of age range is 18-30 year and study in the bachelor or equality. As, there are 11 convergences factors; Convenient location The good dispensing services and communication. The good environment of drug store. The inexpensive products. The smile services. Reliability of pharmacist. The pharmacist works in the drug store 24 hours. The Authenticity. The dispensing that depend on disease. As, the divergences factor; Some products was specific in 2nd drug store for example: the cotton stick and the liquid Ibuprofen. Conclusion:The most frequency of convergences factor is convenient location. As, the divergences factor is Some products was specific in 2nd drug store for example: the cotton stick and the liquid Ibuprofen. Lately Close at night than other drug stores in the same side. There are the smoking cessation or hypertension screening campaigns.
   
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